Outsource to Profits Podcast

Episode 139
Chasing growth without a clear reason is one of the fastest ways to build a business that exhausts everyone and rewards no one. This episode breaks down how to reverse-engineer a growth plan from your core purpose, why discipline and accountability have to come before vision, and what separates founders who scale sustainably from those who just get bigger.
ABOUT THE HOST: 
Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. Across three agencies and decades of hard lessons, Jamie has seen firsthand what happens when growth becomes the goal rather than the outcome, and now he helps founders build the systems and leverage that make scaling intentional. 
LinkedIn: https://www.linkedin.com/in/jamestshanks/
ABOUT THE GUEST:
Matt Hansen is a Professional EOS Implementer with EOS Worldwide and a seasoned business leader who has created hundreds of millions in shareholder value across industries ranging from aerospace to manufacturing. A holder of nine US patents, he now brings that same depth of operational and strategic experience to help entrepreneurial teams cut through chaos and build businesses that actually deliver what their founders envisioned. 
LinkedIn: https://www.linkedin.com/in/matt-hansen001/
EPISODE SUMMARY: 
Matt Hansen joins Outsource to Profits to challenge the "grow at all costs" mindset that quietly derails so many founders. He shares a personal aerospace horror story about chasing a contract that should never have been won, and contrasts it with a reconstruction business founder whose purpose-driven growth created an entire ecosystem of like-minded partners. The conversation zeroes in on core focus as the only reliable filter for sustainable scale.
WHAT YOU'LL WALK AWAY WITH:
Why growth without a reason is actually a liability
The core focus filter and how to apply it before saying yes to anything
Why accountability has to come before vision, not after
What purpose-driven growth actually looks like in practice
How to stop using competitor moves as your growth strategy
The difference between a business that gets bigger and one that gets better
#EOS #PurposeDrivenGrowth #FounderMindset #EOSImplementer #ScalingWithIntent #BusinessOperatingSystem #CoreFocus #OutsourceToProfits #EntrepreneurialOperatingSystem
 

Episode: 138
Most founders underestimate how much their presence, not their words, shapes the way their team and customers follow them. This episode digs into the nonverbal signals, blind spots, and audience awareness that separate leaders who command rooms from those who lose them without ever knowing why.
ABOUT THE HOST: 
Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. Having scaled three agencies from scrappy startups to global operations, Jamie brings a candid, hard-earned perspective on what it means to grow as a leader while your business grows around you. 
LinkedIn: https://www.linkedin.com/in/jamestshanks/
ABOUT THE GUEST:
Kevin Wayne Johnson is the Founder and CEO of The Johnson Leadership Group LLC, a 16-time literary award-winning author, executive coach, and keynote speaker with a 34-year federal government career behind him. A Marine's son and servant leader at heart, Kevin pours into aspiring and seasoned leaders across government, corporations, nonprofits, and academic institutions with one mission: better leaders make a better world. 
LinkedIn: https://www.linkedin.com/in/kevinwaynejohnson/
EPISODE SUMMARY:
Kevin Wayne Johnson joins Outsource to Profits to break down what leadership presence actually looks like before a single word is spoken. Drawing on his military upbringing and decades in government, Kevin walks through why perception is reality, how blind spots quietly erode credibility, and why knowing your audience is the most underrated leadership skill a founder can develop. He closes with a simple but powerful framework: know better, do better, lead better.
WHAT YOU'LL WALK AWAY WITH:
Why your nonverbal presence is already telling a story
Your blind spots and how to fill the gap before it costs you
What "knowing your audience" actually means at every stage of growth
How leadership expectations shift as your team scales past 10 and 30
Why generic leadership advice is a warning sign
A three-step framework for turning self-awareness into better leadership
#LeadershipDevelopment #ExecutiveCoaching #FounderMindset #ServantLeadership #LeadersAreLearners #BusinessGrowth #KnowYourAudience #OutsourceToProfits #JohnsonLeadershipGroup

Episode: 137
Most founders treat hiring as a reactive rather than a strategic approach, and it quietly becomes the ceiling on their growth. This episode breaks down how to build a talent system that attracts the right people, keeps them engaged, and compounds into real enterprise value long before you ever think about an exit.
ABOUT THE HOST: 
Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. Having built and scaled three agencies, Jamie brings a hard-won perspective on what it actually takes to grow through people, and why talent strategy becomes the founder's most important job long before they expect it to. 
LinkedIn: https://www.linkedin.com/in/jamestshanks/
ABOUT THE GUEST: 
Adam Kaplan is a Certified EOS Implementer with EOS Worldwide and a 30-year veteran of working with service businesses. Known for blending strategic clarity with deep emotional intelligence, he helps entrepreneurial leadership teams cut through complexity, build accountability, and create the kind of culture and systems that drive sustainable growth. 
LinkedIn: https://www.linkedin.com/in/adamkaplan1/
EPISODE SUMMARY: 
Adam Kaplan joins Outsource to Profits to make the case that talent isn't just an HR problem, it's the foundation of enterprise value. He walks through why founders must get crystal clear on culture and core roles before ever posting a job, how to build a talent acquisition cadence that doesn't rely on the founder, and why quarterly conversations with direct reports are the most underrated retention tool in the EOS playbook.
WHAT YOU'LL WALK AWAY WITH:
Why culture clarity comes before any hiring decision
The difference between strategic HR and compliance HR
How to stop being the bottleneck in your own talent pipeline
Why your ELT hires matter more than any other role
The quarterly conversation that quietly retains your best people
When to bring in outside help and what that actually looks like
TOP HASHTAGS: 
#EOS #TalentStrategy #FounderGrowth #EOSImplementer #PeopleOperations #ScalingLeadership #HiringForCulture #OutsourceToProfits #EntrepreneurialOperatingSystem

Episode: 136
Most founders think their team is aligned just because they’re nodding along. This episode breaks down how "The Invisible Executive" (AI) tracks the real-time sentiment and participation levels you miss while you're busy leading the meeting.
About the Host:
Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. By utilizing offshore talent, automated systems, and operational leverage, Jamie helps business leaders achieve growth through strategic delegation.
LinkedIn: https://www.linkedin.com/in/jamestshanks
About the Guest:
David Hickman is an Expert EOS Implementer, CEO of Traction Partners, and author of The Intelligent Business. A 2x founder with a software and sales background, he helps leadership teams strengthen the key components of their business to achieve their vision and gain traction.
LinkedIn: https://www.linkedin.com/in/david-hickman-eos-expert/
Episode Summary:
David Hickman joins this week’s Outsource to Profits episode to explain how the "AI Buddy" is replacing the traditional yellow notepad. He explains how an AI copilot populates issue lists and prioritizes threads in real time, allowing leadership teams to stay fully engaged rather than taking notes. The conversation explores using sentiment analysis to track participation, body language, and room energy to verify true team alignment. David shares how this "Invisible Executive" mines collective wisdom to help founders craft smarter quarterly Rocks and ensure every voice is heard.
What You'll Walk Away With:
How to move from manual note-taking to an automated support agent.
Using AI to decode team energy, participation levels, and body language.
How to use AI to analyze public filings and complex documents in seconds.
A method for using collective team wisdom to craft better quarterly priorities.
Tools to spot bottlenecks and engagement gaps during leadership sessions
#EOS #AIforBusiness #ScalingSystems #IntelligentBusiness #FounderTech #BusinessGrowth #AIOperations #EntrepreneurialOperatingSystem #OutsourceToProfits

Episode: 135
Most founders pride themselves on being able to "do it all," but that’s exactly what keeps their business from growing. In this episode, Rani Dabrai breaks down the "Visionary vs. Integrator" conflict and explains why staying in the trenches is actually a prison of your own making. Learn how to identify when you’ve hit a ceiling and the tactical steps to hand over the "carrot chopping" so you can focus on the final flourish.
About the Host:
Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. He helps founders scale faster through offshore talent, systems, and operational leverage. 
LinkedIn: https://www.linkedin.com/in/jamestshanks
About the Guest:
Rani Dabrai is a Certified EOS Implementer and a serial entrepreneur. She works with small, scaling businesses to help them get out of their own way so they can run better businesses and live better lives. Alongside her EOS work, she advises boards and corporate teams, bringing two decades of experience as an executive coach and expert facilitator.
LinkedIn: https://www.linkedin.com/in/ranidabrai
Episode Summary:
In this episode, Rani Dabrai joins Jamie to discuss the friction between the Visionary and Integrator roles within a scaling business. They explore the "founder’s dilemma" of being naturally great at many tasks while those very tasks become a bottleneck to their enterprise’s future value. 
Rani also explains the GWC framework (Get it, Want it, Capacity to do it) and how to recognize when a team member’s "Capacity" is declining due to overcommitment. 
What You'll Walk Away With:
How to identify the specific moment your super skill starts to hinder your company's growth 
The tactical steps to separate your personal identity from the roles your business actually needs 
A framework for diagnosing whether you or your team members are truly "in the right seat." 
Strategies for shifting from founder-led operations to a self-sustaining team model 
How to use an accountability-first mindset to break through the revenue plateaus that stop most agencies
#EOS #VisionaryIntegrator #ScalingBusiness #FounderBottleneck #LeadershipAccountability #Entrepreneurship #BusinessSystems #OutsourceToProfits
 

Episode: 134
Rafael Eljou exposes the real pressure behind entrepreneurship. This episode challenges the money myth, reveals why founders need thick skin, and helps listeners self-diagnose if they are truly built for the entrepreneurial journey.
About the Host:
Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. He helps founders scale faster through offshore talent, systems, and operational leverage.
LinkedIn: https://www.linkedin.com/in/jamestshanks
About the Guest:Rafael Eljou is a serial entrepreneur and Professional EOS Implementer with EOS Worldwide. He now helps founders design systems and platforms that guide entrepreneurs from idea stage to scalable business.LinkedIn: linkedin.com/in/rafaeleljou
Episode Summary:
Rafael Eljou joins Outsource to Profits to discuss the emotional and financial reality of entrepreneurship. He explains why entrepreneurship cannot be taught, why most people are not wired for founder life, and how money is a byproduct of value rather than the goal. Rafael shares personal stories of leaving a stable career, enduring years without income, and building from inner drive rather than external reward. The conversation challenges listeners to look in the mirror and decide if they are truly prepared for the sacrifice, risk, and long-term mindset required to build something meaningful.
What You'll Walk Away With:
How to self-diagnose if entrepreneurship is right for you
Why money cannot be the main motivation
The real lifestyle behind founder pressure
Why value creation always comes before income
A clear mindset test for future founders
#EntrepreneurMindset #FounderReality #StartupLife
#EOSWorldwide #ValueCreation #BuildSomething

Episode: 133
Adrian Dayton reveals why founders must “shed their skin” to scale. This episode breaks down the mindset shift from entrepreneur to CEO, letting go of control, and building teams that run the business without you.
About the Host:
Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. He helps founders scale faster through offshore talent, systems, and operational leverage.
LinkedIn: https://www.linkedin.com/in/jamestshanks
About the Guest:
Adrian Dayton is a founder, 2x-exited entrepreneur, EO Utah Membership Chair, and Certified EOS Implementer. He now helps visionary founders scale companies using the same operating systems he used to grow and exit his own businesses.
LinkedIn: https://www.linkedin.com/in/adriandayton/
Episode Summary:
Justin Boling joins Outsource to Profits to unpack why profitable businesses still struggle with cash flow. He shares practical frameworks for identifying cash flow drivers beyond sales, improving pricing structure, managing labor costs, and cutting unnecessary expenses. The episode focuses on clear, actionable steps founders can take to regain financial control and scale with confidence.
What You'll Walk Away With:
How founders reinvent themselves to scale
The Delegate and Elevate method for letting go
Why saying no creates a real strategy
The right-hand person factor in growth
A simple test to spot founder bottlenecks
Top Hashtags:
#FounderToCEO #ScaleYourBusiness #DelegationMatters #EOSWorldwide #FounderMindset #StartupScaling #LeadershipDevelopment #BuildTheTeam #FounderBottleneck #HighPerformanceCEO

Episode: 132
In this episode of Outsource to Profits, Charles Wolfe reveals how emotional intelligence directly impacts leadership and performance. He shares simple ways founders can recognize, diagnose, and shift their emotional state to make better decisions and lead with clarity.
About the Host:
Jamie Shanks is the founder of Get Levrg and the host of Outsource to Profits. He helps founders scale through offshore talent, operational leverage, and positive cash flow systems.
LinkedIn: https://www.linkedin.com/in/jamestshanks
About the Guest:
Charles Wolfe is the CEO of Charles J. Wolfe Associates LLC, a coach and expert in emotional intelligence. With decades of experience working with pioneers of emotional intelligence, Charles helps individuals and organizations understand and harness the power of emotions to perform, lead, and live better.
LinkedIn: https://www.linkedin.com/in/charleswolfe1/
Episode Summary:
Charles Wolfe joins Outsource to Profits to explore how emotional intelligence shapes leadership, performance, and decision-making. He explains why most founders overlook their emotional state and how that leads to ineffective work patterns and misaligned actions. Charles introduces the Emotion Roadmap, a practical framework for recognizing current feelings, identifying ideal emotional states for specific tasks, and creating plans to shift unhelpful emotions. The episode also covers daily emotional check-ins, identifying triggers, changing emotional narratives, and building self-awareness to lead with clarity, confidence, and lasting impact.
What You'll Walk Away With:
How to notice your emotional state regularly
A simple roadmap to shift unhelpful feelings
How emotions impact performance and decisions
Practical self-diagnosis techniques
Tools to lead with emotional clarity
Top Hashtags:
#EmotionalIntelligence #LeadershipDevelopment #EmotionalClarity
#FounderMindset #SelfAwareness #PerformanceCoaching
#OutsourceToProfits #CEOLeadership #WorkplacePsychology