Outsource to Profits Podcast

The Dangers of Misaligned Marketing Strategies

Episode 53 
In this episode, Jamie Shanks and Allen Martinez talk about the challenges and strategies of effective market positioning, particularly for startups and growing businesses.
About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
 
About the Guest:
Allen Martinez, founder of Noble Digital, is a fractional CMO with nearly 20 years of experience in driving growth for B2B and B2C companies. He specializes in creating automated marketing systems that help CEOs scale efficiently by aligning strategies with business goals. Allen is a trusted partner for startups and mid-size companies aiming to streamline marketing and achieve measurable growth.
LinkedIn Profile:  https://www.linkedin.com/in/allenmartinez/   
Episode Summary:
In this episode, Jamie Shanks and Allen Martinez talk about the challenges and strategies of effective market positioning, particularly for startups and growing businesses. They discuss the importance of aligning sales and marketing teams, using data-driven insights, and creating customer-centric messaging to drive growth. 
Allen shares his experience of reducing a year-long sales cycle to 90 days by improving communication and story clarity within a company. They also explore the complexities of category creation versus category piracy and emphasize the need for a holistic approach to marketing, integrating various tools and strategies for optimal results. The conversation is packed with actionable insights on how to refine your marketing efforts, align your teams, and achieve better business outcomes.
Key Takeaways:
Align Sales and Marketing: Bringing these teams together is crucial for consistent messaging and faster sales cycles.
Use Data-Driven Insights: Rely on data, not assumptions, to shape your marketing strategy and messaging.
Focus on Customer-Centric Messaging: Simplify and clarify your message to directly address customer pain points.
Strategic Delegation: Retain core strategic functions in-house while delegating execution to optimize efficiency.
Category Creation vs. Piracy: Understand the risks and costs of creating a new category versus improving an existing one.
#MarketingStrategy #BusinessGrowth #SalesAndMarketing #CMO #StartupGrowth #CustomerEngagement #DataDriven #MarketPositioning #EntrepreneurTips #LeadershipInsights

What These CEOs Wish They’d Known

Episode 52 
What could you have done better as a CEO? 🤔
In this episode of  "Founder Series", four CEOs reflect on what they’d do differently if they could start over. They share lessons on building the right team, managing time effectively, leveraging public speaking, and investing in project management tools. Gain practical tips to optimize your business and avoid common pitfalls.
Key Takeaways ⬇️
Build the Right Team: Use assessments to hire people who complement your strengths and fill gaps, rather than hiring similar personalities.
Effective Time Management: Prioritize time blocking and focus more on strategic planning to work on the business, not just in it.
Leverage Public Speaking: Seek more speaking opportunities to educate and attract potential clients, while tracking long-term ROI.
Invest in Project Management: Early investment in robust project management tools and processes can accelerate growth and streamline operations.
 
 

Productivity Hacks from Leading Entrepreneurs

Welcome to the "Founder Series," where I chat with successful founders about what truly drives business efficiency, boosts productivity, and grows profits. Get ready for real insights from those who’ve made it happen!
Here’s what you get to learn this week ⬇️
What's the secret to doubling revenue and maximizing productivity? 🤔 
Hear from 4 successful entrepreneurs as they reveal the strategies that transformed their businesses! Learn how they focused on high-impact activities, delegated key roles, and aligned team incentives to boost profits and streamline operations.
Key Takeaways:
Focus on the top 4% of clients and activities for maximum revenue.
Delegate key roles early to avoid bottlenecks and enable growth.
Turn team members into stakeholders with commission-based incentives.
Simplify operations by cutting out low-value tasks and distractions.
 

Hiring Right: The Key to Sales Growth

About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
 
About the Guest:
Donald Kelly is the founder of The Sales Evangelist, a leading sales training organization. Through his company, Donald has helped numerous individuals and teams excel in building effective sales pipelines and mastering top-of-funnel strategies. In addition to his training organization, Donald hosts the successful podcast, "The Sales Evangelist," where he shares insights and tips on sales strategies. Donald is based in South Florida and enjoys family staycations at Palm Beach.
LinkedIn Profile:  https://www.linkedin.com/in/donaldckelly/    
Episode Summary:
In this episode of Outsource for Profits, Jamie Shanks brings on veteran sales trainer Donald Kelly to dissect the complex challenges of transitioning from founder-led sales to a sales-led team model. They talk about the pitfalls commonly faced by founders when scaling a sales team, emphasizing the vital importance of hiring the right talent. Jamie recounts his journey through three different agencies, where hasty hiring decisions often led to regrettable outcomes. 
Throughout the discussion, Donald Kelly shares his wealth of experience, offering invaluable tips on identifying red flags during the hiring process and the benefits of a thorough vetting system. He stresses the necessity of a multi-panel interview process and highlights how diversification in interviewer perspectives can lead to better hiring decisions. 
Key Takeaways:
Thorough Vetting Processes: Implement a multi-step interview process that includes scenario-based assessments to gain deeper insights into a candidate's proactive skills.
Hire Slow, Fire Fast: Take the time to ensure you're choosing the right candidate rather than acting out of desperation to fill a position and don’t hesitate to make changes if it’s not working out.
Involving Multiple Evaluators: Incorporating feedback from various people within your organization, even non-sales members, can yield a more rounded view of potential hires.
Scenario-Based Interviews: Putting candidates in scenario-based situations helps reveal their thought processes and decision-making skills in real-time.
Hiring in Cohorts: Consider hiring in small groups to mitigate the risk and ensure continuity even if not all hires work out.
#SalesLeadership #HiringBestPractices #SalesGrowth #TalentAcquisition #SalesStrategy #TeamBuilding #BusinessSuccess #SalesManagemen

Why Founders Miss Out on Offshore Marketing Benefits

About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
 
About the Guest:
Larry Schwartz is the founder and president of Schwartz Marketing, where he works with C-suite executives, founders, and marketing leaders to align marketing strategies with product, revenue, and sales initiatives. With years of experience in marketing and a track record of helping small to mid-size companies achieve their marketing goals effectively, Larry brings valuable expertise to the table.
LinkedIn Profile:  https://www.linkedin.com/in/schwartzmarketing/    
Episode Summary:
In this insightful episode, Jamie Shanks interviews Larry Schwartz, discussing the paradigm shift in marketing strategies post-COVID. They discuss the impact of remote work, the value of outsourcing marketing tasks, and the untapped potential of labor arbitrage in driving marketing performance. Larry sheds light on how offshoring marketing efforts can lead to enhanced efficiency, cost-effectiveness, and increased productivity, urging C-suite executives to reconsider their traditional approaches to marketing.
Key topics covered include the transformation brought about by remote work, the significance of outsourcing $5/hour tasks to offshore professionals, and the substantial benefits of leveraging global talent in marketing endeavors. From analytics to creative design, the conversation highlights various marketing functions that can be effectively managed remotely, fueling growth and maximizing resources.
Key Takeaways:
The shift to remote work has opened new possibilities for optimizing marketing strategies and leveraging global talent effectively.
Outsourcing $5/hour tasks to offshore professionals can lead to significant cost savings and improved productivity.
Embracing labor arbitrage in marketing operations allows companies to scale efficiently and focus on high-value strategic initiatives.
Remote teams can handle diverse marketing functions, including analytics, creative design, and campaign execution, with notable success.
Time zone differences can be leveraged as an advantage, boosting productivity by enabling 24-hour operational support and task completion.
#marketing #innovation #efficiency #marketingstrategy #remotework #success #growth #profitability  

6 Years of Growth: Lessons from 2X CEO Domenic Colasante

About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
 
About the Guest:
Domenic Colasante is the CEO of 2X, a marketing-as-a-service firm specializing in B2B marketing. With a background as a former CMO in the tech industry, Domenic founded 2X to revolutionize the marketing service sector. His company has reached a milestone of a thousand employees in just six years, offering unique and high-quality offshoring solutions for businesses.
LinkedIn Profile:  https://www.linkedin.com/in/domeniccolasante/   
Episode Summary:
In this insightful episode of Outsource to Profits, Jamie Shanks interviews Domenic Colasante, the CEO of 2X, about the transformational impact of leveraging offshore talent in marketing strategies. Domenic talks about redefining marketing operations, sharing valuable insights on the paradigm shift needed to optimize marketing budgets, and scaling business impact exponentially through innovative organizational models.
Key points covered include the challenges in integrating offshore talent effectively, the strategic reengineering of marketing operations, and the importance of allocating resources effectively. With a focus on restructuring marketing functions for enhanced efficiency, Domenic highlights the critical shift towards viewing labor as a utility to drive strategic priorities and achieve remarkable results.
Key Takeaways:
Lack of exposure to high-quality offshore services hinders marketers from realizing the full potential of leveraging offshore talent effectively.
Successful organizations re-engineer marketing processes and workflows to optimize operations and align resources with strategic objectives.
Offshore talent clusters in regions such as Southeast Asia and Latin America offer diverse skills and English proficiency, making them ideal hubs for scaling marketing operations globally.
To maximize marketing impact and efficiency, marketers should bifurcate core competency tasks from standardized operational activities and strategically allocate resources accordingly.
By embracing innovative operating models and leveraging offshore talent, businesses can achieve significant cost savings, flexibility, and scalability while driving growth and maintaining competitiveness.

Digital Expertise: Lessons in Genuine Growth with Dan Monahan

About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
 
About the Guest:
Dan Monahan, co-founder and CEO of WSI, has spent nearly three decades transforming businesses through digital marketing and franchising. With a network of global digital agencies and a strong focus on AI integration, Dan's expertise lies in leveraging offshoring and technology to optimize efficiency and drive growth.
LinkedIn Profile: https://www.linkedin.com/in/monaghandan/?originalSubdomain=ca 
Episode Summary:
In this engaging episode of Offshore to Profits, Dan Monahan discusses the evolution of AI in the digital marketing landscape and its impact on business optimization, cost reduction, and talent acquisition. He goes into the concept of the "human cloud" and the transformative role AI plays in reshaping traditional work dynamics, driving efficiencies, and unlocking hidden profits. Dan highlights the significance of offshore talent acquisition in tapping into diverse global expertise and achieving unparalleled employee engagement and retention rates.
Key Takeaways:
Leveraging AI and offshore talent can significantly enhance customer experience, optimize costs, and boost efficiencies within agencies and clients' businesses.
The shift towards an AI-assisted human cloud has opened up new possibilities for global talent acquisition, enabling businesses to access top-tier professionals worldwide.
Strategically selecting offshore markets based on skillset requirements and employing rigorous screening processes are key components of successful talent acquisition.
The integration of AI tools like copywriting and video production software levels the playing field for global talent, driving labor arbitrage and enhancing business performance.
Offshore talent acquisition not only offers cost savings but also provides access to top-notch professionals, fostering employee engagement and retention on a global scale.
#OffshoreToProfits #DigitalMarketing #GlobalTalent #AIinBusiness #Franchising #BusinessGrowth
SEO Keywordsoffshoring, ai, franchising, talent, outsourcing, leadership, digital, marketing, growth, business, global talent, digital marketing, business growth, remote work, ai innovation.

Beyond Revenue: The True Value of Partnerships

About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
 
About the Guest:
Alex Glenn is the founder and CEO of Partner Hub, specializing in helping SaaS and service providers find alignment and grow through partnerships. With a deep understanding of the ecosystem of channel partnerships, Alex brings a wealth of experience and expertise to the table, working with companies to expand their footprint and build long-lasting, efficient relationships within the industry.
LinkedIn Profile: https://www.linkedin.com/in/alex-glenn/  
Episode Summary:
In this insightful episode of "Outsource to Profits," Alex Glenn talks about the complexities of channel partnerships and ecosystem building. Providing valuable insights and strategies, he emphasizes the importance of aligning objectives, nurturing relationships, and viewing partnerships as a means to expand business footprints rather than solely focusing on immediate revenue. By drawing analogies to home building, solar panel installation, and open relationships, Alex sheds light on the mindset required for successful partnership strategies.
Key Takeaways:
Partnerships should be viewed as long-term investments in expanding an organization's footprint and building a strategic advantage.
The product-led, affiliate, and strategic partnership approaches each offer unique benefits and need specific strategies to be successful.
The e-commerce industry sets an example for efficient and strategic partnership practices that B2B SaaS companies can learn from.
Building power partners and collaborating with service providers can lead to mutually beneficial relationships and accelerated growth.
Emphasizing strategy over commission-based incentives can drive more meaningful and impactful partnerships in the long run.
#PartnershipStrategies #PartnershipSuccess  #Longevity #Ecommerce #StrategicPartnerships