Outsource to Profits Podcast

Efficiency Isn’t Optional—It’s the Future

Episode 66
How Two Founders Reimagined Marketing with AI 
About the Host:
Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
 
About the Guest:
Ian Buck is a seasoned marketer with nearly three decades of experience. As a co-founder of BaD Mktg. Ian has reimagined traditional agency models by integrating AI and innovative processes. With a focus on efficiency and creativity, Ian helps brands navigate the rapidly changing marketing landscape and achieve extraordinary results.
 
Episode Summary: 
In this episode, Ian Buck, co-founder of BaD Mktg, shares how his agency leverages AI to revolutionize marketing processes and skyrocket efficiency. Ian dives into how AI-enabled his team to reduce full-time roles, improve gross margins, and offer unparalleled service to clients. From delivering proposals in hours instead of weeks to envisioning future innovations, Ian outlines the journey of transforming a traditional industry. Discover the bold strategies, innovative tools, and forward-thinking mindset that are shaping the next generation of marketing.
 
Key Takeaways:
AI transformed marketing processes for faster client delivery.
Improved gross margins by replacing repetitive tasks with AI.
Custom AI tools offer tailored client solutions.
Scaling agencies efficiently with minimal human resources.
Balancing AI efficiency with human creativity.
#MarketingTransformation #AIInMarketing #MarketingInnovation #AgencyEvolution #EfficiencyThroughAI #MarketingFuture #AIForBusiness #ScalableMarketing #AdAgencyRevolution #SmartMarketing

Unpacking Founder Equity & Fair Split Structures

Episode 65
The Truth About Equity Splits: How to Avoid Costly Mistakes in Founding a Business
About the Host:
Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest:
Mike Moyer is an entrepreneur, author, and educator. He founded Mosquito Waste, a company offering pop-up mosquito tents for scouting camps. He also teaches entrepreneurship at Northwestern University. He introduced dynamic equity, a fair framework that removes the disputes of traditional equity splits.
LinkedIn:https://www.linkedin.com/in/mikemoyer/
Episode Summary:
In this episode of Outsource to Profits, Mike Moyer breaks down the often-overlooked topic of founder equity. Mike explores how improper equity splits can endanger the success of a business and lead to costly disputes. He introduces the "Slicing Pie" model—an innovative framework that offers a fair and adaptive approach to equity distribution, grounded in actual contributions and risk. From correcting existing agreements to ensuring future partnerships are structured for fairness, this episode offers invaluable insights for entrepreneurs seeking sustainable, conflict-free collaborations. 
 
Key Takeaways:
Importance of Fair Equity Splits
The Dangers of Assuming Equal Ownership
Adapting Existing Agreements
Fairness Drives Motivation
Equity reflects risk, not ownership.
Equity reflects current and future contributions
 
#FounderEquity #SlicingPie #StartupTips #BusinessPartnerships #EquitySplits #EntrepreneurAdvice #BusinessGrowth #StartupSuccess #EntrepreneurMindset #BusinessFounders 

Why Specialization Drives Success

Episode 64
"Learn how specializing, building relationships, and setting your own terms drives growth and lasting impact."
About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
 
About the Guest:
Mark Aylward is the CEO of 7 Pillars, LLC with over 35 years of experience in the information technology staffing industry. Having built and sold multiple companies, he specializes in helping individuals and organizations grow professionally. 
Mark focuses on leadership training, sales, and recruiting strategies, particularly for mid-career professionals seeking to elevate their performance. His expertise lies in specialization, relationship-building, and dictating terms for success. 
LinkedIn: https://www.linkedin.com/in/aylwardmark/ 
Episode Summary:
In this episode, host Jamie sits down with Mark Aylward, a seasoned entrepreneur with over 35 years of experience in the IT staffing industry. Mark shares his journey of building and selling businesses, specializing in professional development, leadership training, and sales/recruiting strategies. He highlights the power of specialization in career growth and the long-term benefits of focusing on a specific market.
Mark offers valuable advice for entrepreneurs and professionals, stressing the importance of dictating your own terms, building strong relationships, and the impact of staying in one market. He provides practical insights on navigating recruitment and professional development, emphasizing discipline, patience, and focus.
Key Takeaways:
Specialization compounds career growth over time.
Consistency builds deeper relationships and trust.
Dictate your terms to maintain business control.
Focused services prevent operational inefficiencies.
Clear payment terms solve cash flow issues.
Long-term commitment yields greater professional rewards.
Leadership training fosters sustainable team success.
#EntrepreneurshipTips #LeadershipDevelopment #CareerGrowth #RecruitmentStrategies #ProfessionalDevelopment #SpecializationMatters #SalesExcellence #BusinessGrowth #NetworkingSuccess #CareerFocus #LeadershipTraining #BuildingSuccess

The Benefits of Offshoring for Entrepreneurs

Episode 63
Outsourcing transforms productivity, reduces costs, and enhances business growth strategies.
About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
 
About the Guest:
Carolyn Thompson is a serial entrepreneur who has founded seven companies and successfully exited five since 2010. With expertise spanning biotech, professional services, and retail, she now focuses on executive coaching, helping leaders optimize operations and embrace offshoring for efficiency and growth.
Episode Summary:
In this episode, Carolyn Thompson, a serial entrepreneur and executive coach, shares insights from her journey of founding and exiting multiple businesses across industries. She discusses the importance of passion, leveraging offshoring for efficiency, and maintaining employee satisfaction by offloading repetitive tasks. 
Carolyn highlights the hidden benefits of outsourcing, from boosting productivity to improving team morale, and offers actionable advice on how leaders can scale their businesses effectively while freeing up time to grow strategically. 
Key Takeaways:
Passion and differentiation drive business success.
Offshoring enhances efficiency and reduces costs.
Retaining talent requires minimizing mundane tasks.
Outsourcing improves team morale and engagement.
Strategic focus fosters sustainable business growth.
#BusinessGrowth #OutsourcingSuccess #OffshoringEfficiency #TeamProductivity #EntrepreneurshipTips #ScalingUp #TalentRetention #LeadershipDevelopment #CostEfficiency #StrategicGrowth

How to Avoid the Email Spam Trap

Episode 62
Protecting domain health is key to successful email outreach and optimized lead generation.
About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
 
About the Guest:
Joel Graber, CEO of Modern Outbound and Modern Inbound, specializes in helping growth teams, Chief Revenue Officers, and sales marketers build powerful growth engines. With expertise in cold email and LinkedIn outreach, Joel provides data-driven strategies and tactical solutions to optimize deliverability, engagement, and results in outbound marketing campaigns.
Episode Summary:
Joel Graber, CEO of Modern Outbound, shares his expertise on email deliverability and the vital role it plays in outbound marketing success. He explores how poor domain management can hinder communication, lead generation, and overall marketing efforts. 
Joel provides actionable advice on setting up secondary domains, monitoring their health, and integrating them with LinkedIn outreach to maximize engagement. With email deliverability becoming increasingly challenging, he highlights the importance of blending warm and cold campaigns, diversifying outreach channels, and implementing best practices to protect domain reputations.
Key Takeaways:
Poor domain management affects email outreach.
Use secondary domains to protect the primary one.
Regularly warm and monitor domain health.
Blend warm and cold email campaigns.
Leverage LinkedIn ads for lead generation.
#EmailDeliverability #OutboundMarketing #DomainManagement #MarketingStrategy #LinkedInOutreach #ColdEmailTips #DigitalMarketing #GrowthHacking #EmailOutreach #MarketingOptimization

Why Purpose-Driven Leadership Matters

Episode 61
Explore how aligning personal values with business strategy can transform leadership and fuel success.
About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest:
Justin Breen, co-founder of the Epic Fit Network, leads a global mastermind that connects visionaries with a shared mission to uplift humanity. Passionate about purpose-driven work, Justin engages daily with influential leaders and visionaries, fostering conversations that inspire transformative thinking and meaningful connections.
Episode Summary:
In this episode, Justin Breen, co-founder of the Epic Fit Network, shares profound insights into the mindset and characteristics that set true visionaries apart from typical business owners. He delves into how resilience, purpose, and a deep connection to a higher power fuel their drive for impactful work. Justin highlights that understanding and embracing these visionary traits can transform the way entrepreneurs approach their business growth and challenges.
Key Takeaways:
Embrace challenges like anxiety or financial setbacks to grow as a leader.
High EQ paired with IQ is essential for visionary leadership.
Purpose-driven business strategies lead to long-term success.
Visionaries often operate beyond conventional thinking for greater impact.
Recognizing and leveraging unique traits, like ADHD or dyslexia, can enhance business innovation.
#VisionaryLeadership #EntrepreneurMindset #BusinessGrowth #PurposeDriven #Innovation #LeadershipInsights #EntrepreneurTips #Resilience #BusinessSuccess #HighEQLeadership

How to Avoid Burnout and Create Business Success

Episode 60
Discover how turning failures into stepping stones and building strategic partnerships fuels growth.
About the Host:
Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest:
Neil Twa is the founder and CEO of Voltage, a holding company specializing in e-commerce and business consulting. With over 17 years of experience, Neil has built and scaled multiple brands, generating millions in sales. He is passionate about empowering others, building strategic partnerships, and creating sustainable business models that balance profitability with personal fulfillment.
LinkedIn Profile: https://linkedin.com/in/neiltwa/  
Episode Summary:
In this episode, Neil Twa shares his journey from leaving the corporate world to building Voltage, a successful e-commerce holding company. He delves into the lessons learned from past failures, the importance of purpose-driven business strategies, and how maintaining balance between profit and personal values can lead to long-term success. Neil also highlights how strategic partnerships and empowering others have played a crucial role in his business growth.
Key Takeaways:
Prioritize purpose over profit for sustainable success.
Build businesses that align with personal and professional values.
Strategic partnerships can open doors to new opportunities.
Empowering others strengthens business operations and growth.
Learn from failures and pivot when necessary to achieve long-term goals.
#EntrepreneurJourney #BusinessGrowth #EcommerceSuccess #PurposeDriven #StrategicPartnerships #LeadershipLessons #Empowerment #SustainableGrowth #BusinessStrategy #OvercomingFailure

Why Profit Beats Revenue for Scaling

Episode 59
Going through the journey of building a successful business involves smart strategies, valuable lessons, and a focus on growth that goes beyond just revenue.
In this episode of  "Founder Series", two founders explore strategies for profit creation, pricing, and sustainable growth with valuable insights. Learn why prioritizing profit over revenue can empower your business to thrive, how premium pricing attracts ideal clients and ensures better service delivery, and why acquisitions can be key to scaling sustainably. 
Whether you’re in e-commerce, SaaS, or service-based industries, this episode is packed with actionable advice to enhance your profitability.
 
Key Takeaways ⬇️
Prioritize profit contribution and cash flow over revenue for sustainable growth.
Premium pricing attracts high-value clients and supports better service delivery.
Leveraging acquisitions can be a reliable way to achieve scalable growth.
Avoid the scarcity mindset—focus on maintaining good margins to stay competitive.
Evaluate business health by measuring net income and EBITDA carefully.
 
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#ProfitGrowth #BusinessScaling #Entrepreneurship #PremiumPricing #SustainableGrowth #Acquisitions #ProfitMargins #BusinessSuccess #LeadershipInsights #RevenueStrategy