Outsource to Profits Podcast

Close Deals Faster with Real-Time AI Pricing

Episode 91
In this episode, Jess from Base86 talks about how AI is transforming pricing for businesses. Learn how real-time tools can boost efficiency, reduce guesswork, and help you price smarter.
 
About the Host: Jamie Shanks is a seasoned entrepreneur and co-founder of Get Leverage, a company that helps founders make the most of their time and grow their businesses through effective delegation, virtual teams, and strategic planning. In this episode, he shares his own hiring lessons— like finding a virtual assistant who grew into a leadership role & explores the delicate balance between investing in people and bootstrapping as a founder.
LinkedIn: https://www.linkedin.com/in/jamestshanks/
 
About the Guest: Jess McCarter is a dynamic Chief Strategy Officer at Base86, with 20+ years of experience leading strategy, operations, and product innovation across healthtech, foodtech, and hospitality. He has a proven track record of scaling startups, launching new markets, and delivering multimillion-dollar growth. Jess has driven agile business pivots, architected $25M+ data licensing strategies, and led AI-powered supply chain transformations. At Base86, he’s focused on eliminating outdated pricing systems and empowering healthcare organizations with real-time, margin-protected automation.
LinkedIn: https://www.linkedin.com/in/jessmccarte
 
Episode Summary: In this episode of Outsource to Profits, Jess from Base86 dives into how AI and automation are changing the way businesses approach pricing. He explains the challenges many companies face—like hidden costs, outdated pricing models, and manual processes—and how smarter systems can fix them. Jess shares real-life examples from healthcare and service industries, showing how AI can help teams stay efficient, respond to market changes faster, and focus more on people and growth instead of repetitive tasks. The conversation also explores the future of dynamic pricing, real-time quoting, and how businesses of all sizes can benefit from smarter, more transparent pricing tools.
 
Key Takeaways:
AI removes pricing guesswork – Real-time tools can analyze inputs, costs, and margins to automate accurate pricing across industries.
Transparency beats secrecy – Hiding prices and costs is outdated; open, data-driven systems create trust and drive long-term profits.
Dynamic pricing is the future – Pricing can (and should) adjust in real time based on changing business inputs like labor, tools, or tariffs.
Efficiency over busywork – Automating manual pricing and inventory tasks lets teams focus on high-value, human interactions.
Scalable for all sizes – Whether you're a solo business or large company, smart pricing tools can work at any level of complexity.
#AIPricing #DynamicPricing #BusinessAutomation #PricingStrategy #SmartPricing #ArtificialIntelligence #AIInBusiness #SaaSTools #SalesTech #B2BInnovation #ProfessionalServices #AgencyGrowth #DigitalTransformation #RevenueOptimization #TechPodcast #BusinessGrowth #StartupTips #EfficiencyMatters #Future

AI to the Rescue: Closing the Gaps in Business Communication

Episode 90
About the Host: Jamie Shanks is the Founder and CEO of Get Levrg and Pipeline Signals. After training over 250,000 professionals worldwide, Jamie now spends his time helping business owners grow profitably through people, by building systems, teams, and leadership rooted in values, not ego.
 
About the Guest: Zulfiya Forsythe is the CEO of Omadli Group and a seasoned CPA and Data Analyst with over a decade of experience across healthcare, hospitality, and real estate. Starting her career as a business systems analyst, Zulfiya set out to transform repetitive reporting processes into efficient, insight-driven systems. She helps businesses turn raw data into meaningful decisions, offering customized solutions that drive performance and clarity.
 
💬 Connect with Zulfiye Forsythe: Zulfiye Forsythe: http://linkedin.com/in/zulfiya-forsythe-akbarova-cpa-0214b98?utm_source=sha
 
Episode Summary:
What happens when key information from sales calls, Slack messages, or team meetings gets lost in the noise? In this episode, Zulfiya Forsythe, CEO of Omadli Group, sits down with host Jamie Shanks to tackle one of the biggest challenges in business today: broken communication loops.
Together, they explore how AI can help businesses capture, organize, and make sense of the endless stream of messages, notes, and conversations—so nothing critical slips through the cracks. Zulfiya shares how AI tools can bridge these gaps and streamline communication while also pointing out why human oversight is still essential to ensure context and accuracy. Jamie brings his own experience to the conversation, sharing how AI has helped him grow his team from 0 to 50 employees. He talks about using AI to review resumes, score candidates, and even turn Google Meet conversations into easy-to-read one-page summaries—so clear, even a 5-year-old could understand them. This episode offers a fresh perspective on how AI can make business communication more efficient, accurate, and actionable.
 
What You'll Walk Away With:
How AI can capture and organize scattered business communication
Why communication gaps cost businesses—and how AI helps close those loops
Real-life examples of using AI to streamline hiring and summarize Google Meet calls
How business owners can automate manual documentation tasks with the help of AI
The limitations of AI when it comes to accuracy and context
 #offshoring #productivity #collaboration #strategy #remotework #offshoretalent #outsourcing #business #businessstrategy #teamwork #team #teambuilding

Why are you not growing yet?

Episode 89
About the Host: Jamie Shanks is a seasoned entrepreneur and co-founder of Get Leverage, a company that helps founders make the most of their time and grow their businesses through effective delegation, virtual teams, and strategic planning. In this episode, he shares his own hiring lessons— like finding a virtual assistant who grew into a leadership role & explores the delicate balance between investing in people and bootstrapping as a founder.
 
About the Guest: Maya Ratcliffe established Hawaii Fluid Art with the vision of creating inclusive and inspirational spaces where you can freely explore joy and self-expression through art, regardless of their previous experience. Her main objective is to nurture the human spirit by fostering connections, confidence, and creativity within each community. Maya's franchise business model is structured to support your vision by offering comprehensive training and operational guidance to ensure the success of any studio.
LinkedIn: https://www.linkedin.com/in/maya-ratcliff-3202941a
 
Episode Summary:
In this episode, Maya Ratcliffe, the creator of Hawaii Fluid Art, shares her journey of establishing the fastest-growing art franchise by prioritizing talent and community. Maya talks about the courageous decisions she made, such as hiring employees before paying herself. She also emphasizes the significance of recruiting individuals with perseverance, adaptability, and a desire for personal growth. Along with the host, you can explore topics like the importance of transparent communication, managing friendships within a business setting, and recognizing when it's time to part ways with team members. Whether you are a business owner or a franchise owner, this episode provides valuable insights on expanding with intention and valuing people as the foundation of your business.
 What You'll Walk Away With:
💬 Connect with Maya Ractliffe
Scaling your business with limited resources.
Developing and guiding successful teams.
Addressing communication challenges.
Designing engaging experiences for all.
Understanding when to release control.
#FranchiseGrowth #StartupTips #HiringStrategies #TalentAcquisition #Entrepreneurship #SmallBusinessGrowth #ArtFranchise #LeadershipLessons #TeamBuilding #BusinessScaling

Attract Talent with Who You Are

Episode 88
About the Host: Jamie Shanks is the Founder and CEO of Get Levrg and Pipeline Signals. After training over 250,000 professionals worldwide, Jamie now spends his time helping business owners grow profitably through people, by building systems, teams, and leadership rooted in values, not ego.
 
About the Guest: Ben Albert wears many hats; he’s a podcast host, marketer, community builder, and most importantly, a thoughtful leader who believes in asking better questions, not just finding quick answers. He leads Grow Getters Only, a community designed to help entrepreneurs lead from the inside out.
 
💬 Connect with Ben Albert:https://www.linkedin.com/in/realbenalbert/
 
Episode Summary:We’ve all heard the buzzwords: culture, leadership, values. But what does it mean to lead with your values? In this honest, insightful conversation, Jamie and Ben talked into the heart of value-driven leadership. They discussed what happens when founders actually live their values, how it attracts the right people, creates alignment, and builds a business that feels as good on the inside as it looks on the outside.
 
Jamie shares a powerful story about a stranger walking into his office and asking to work with him, not because of a job post, but because his content and presence made her feel like she belonged. Ben opens up about his childhood struggles, the values that shaped him, and why storytelling is the real way to build culture.
 
This episode isn’t about perfect leadership. It’s about honest leadership. If you’re trying to build a team, a company, or just a better version of yourself, this one’s for you.
 What You'll Walk Away With:-Understanding of value-driven leadership-How to attract the right people without forcing it-Why storytelling beats “corporate values” every time-The role of alignment in team culture-How to become the kind of leader others want to follow
 
#ValueDrivenLeadership #AuthenticLeadership #FounderCulture #TeamAlignment #AttractingTalent #GrowGettersOnly #MagneticLeadership #LeadWithValues #BusinessWithPurpose #LeadershipMatters
 

Emotional Survival Skills for Startup Founders

Episode 87
Emotional Health for Founders: Addiction, Sobriety, and the Hidden Cost of Hustle
About the Host:
Jamie Shanks is the Founder and CEO of Get Levrg and Pipeline Signals. He’s led global sales enablement for companies like Microsoft and Oracle, and today, he’s focused on helping business leaders build sustainable, profitable offshore teams without sacrificing their well-being or emotional clarity.
About the Guest:
Rusty Goodsell is the founder of New Orchard, a software platform designed to help consultants and strategic advisors reduce subjectivity and accelerate client diagnostics. But in this episode, Rusty shares something far more personal, his battle with addiction, and how rebuilding his emotional health transformed his business and life.
Episode Summary:
In this episode of Outsource to Profit, Jamie and Rusty pull back the curtain on what most founders never say out loud: the emotional toll of entrepreneurship. From high-functioning alcoholism to the hidden dangers of workaholism, they unpack the real costs of chasing success without boundaries.
Rusty candidly shares how he built his company while numbing pain, and how choosing sobriety forced him to rebuild his identity, reconnect with his family, and finally make space for emotional health as a founder. Jamie reflects on his own silent battle with addiction and how designing a “mind vs. grind” work model brought him clarity and presence.
This is not just a conversation about addiction, it’s a roadmap for founders who want to reclaim their emotional health, lead with clarity, and stop stealing from their future selves.
Key Takeaways:
Why emotional health for founders is non-negotiable
How addiction hides behind hustle
Rebuilding a business after sobriety
Designing your life to protect your well-being
The power of presence, self-awareness, and structure
Letting go of masks and imposter syndrome
🔗 Connect with Rusty:
LinkedIn:  https://www.linkedin.com/in/rustygoodsell/
#EmotionalHealthForFounders #SoberEntrepreneur #FounderBurnout #StartupRecovery #MentalWellnessForLeaders #EntrepreneurAddiction #Workaholism #StartupHealing #ClearMindStrongLeader #OutsourceToProfit

Founders Grow Faster With Mentors

Episode 86
Mentorship for Founders: Why Going It Alone Is Slowing You Down
About the Host:Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a global leader in offshoring strategy and B2B sales growth. With a track record of training over 250,000 professionals, including teams at Microsoft and Oracle, Jamie helps founders scale smarter by learning faster.
About the Guest:Christion Sadler is a real estate investor and syndication innovator. From buying his first properties in his teens to partnering with billion-dollar founders, Christion has built a career fueled by one secret: mentorship for founders. His unique perspective blends hands-on experience with humility and a hunger to always learn from those a few steps ahead.
LinkedIn:https://www.linkedin.com/in/christionsadler/
Episode Summary:
In this episode of Outsource to Profits, Jamie sits down with Christion Sadler to explore a topic most founders undervalue until it’s almost too late: mentorship for founders.
Christion shares how his journey was shaped not by going solo, but by seeking out guides who had already walked the path. From high-stakes commercial deals to the emotional rollercoaster of starting a business, Christion opens up about the mentors who helped him skip the guesswork and level up.
They unpack why most founders resist mentorship, how ego and busyness get in the way, and how simple outreach (even a DM) can transform your mindset and your company.
Whether you’re building your first venture or scaling to 9 figures, mentorship for founders is the accelerator you didn’t know you needed.
Key Takeaways:
Mentorship for founders is a growth multiplier
Why founders struggle with being self-reflective
How to ask someone you admire to be your mentor
Serving your mentors back, even when they “need nothing”
Real stories of how mentorship changed careers and mindsets
The difference between advice and aligned experience
#MentorshipForFounders #StartupGrowth #FoundersJourney #ScaleSmarter #EntrepreneurAdvice #BusinessLeadership #StartupPodcast #OutsourceToProfits #FounderSupport #LeadershipLessons

How Honesty Drives Long-term Business Success

Episode 85
Authenticity Wins: How Vulnerable Leadership Transforms Sales Teams
 
About the Host: 
Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.
 
About the Guest:
Jeremy Axel is the Founder and Sales Manager of Fluent Conveyors and the voice behind the Never in Reverse podcast. With a proven track record in authentic leadership and sales growth, he guides organizations toward meaningful success by championing radical honesty, embracing imperfection, and fostering genuine connections. Jeremy advocates for transparency, leveraging vulnerability to build trust-driven relationships. His approach empowers teams to perform at their best and helps founders transition from founder-led selling to scalable, team-driven growth.
 
Guest Info:
Name - Jeremy Axel 
Designation - Founder & Sales Manager 
Company - Fluent Conveyors 
Linkedin - https://www.linkedin.com/in/jeremylaxel/
 
Episode Summary: 
In this impactful episode of "Outsource to Profits," Jeremy Axel, founder of Fluent Conveyors, delves into why authenticity and vulnerability are essential for founders transitioning from founder-led sales to team-driven selling. Jeremy highlights the power of openly admitting uncertainties, encouraging sales teams to leverage subject matter experts rather than pretending to have all answers.
He provides practical guidance on detecting fake experts by insisting on direct referrals and emphasizes the value of openly discussing failures as a powerful means to build trust with both teams and customers. Through candid examples and genuine conversation, Jeremy illustrates how authentic leadership not only creates stronger, more cohesive teams but also leads to sustainable business growth and lasting success.
 
Key Takeaways:
Authenticity in sales builds more trust than having all the answers.
Founders who share failures create space for honest team culture.
Admitting you don’t know is more powerful than faking expertise.
Vet experts by speaking directly to real, past clients.
Imperfection and vulnerability foster deeper human connection.
Cultural alignment is more critical than technical skill alone.
Transparency from leaders drives high-performance team dynamics.
Gut instinct is essential when assessing authenticity in hiring.
Fake experts may rise fast, but they don’t last.
Honest, humble leadership inspires stronger, more loyal teams.
#AuthenticLeadership #BusinessTransparency #FounderLife #LeadershipMatters #EntrepreneurMindset #SalesStrategy #SalesLeadership #TeamBuilding #TrustInSales #RealSalesTalk #HiringRight #CulturalFit #SmartHiring #VettingExperts #BuildStrongTeams #GrowthThroughHonesty #LeadWithTruth #ScaleWithTrust #FoundersToLeaders #SalesAuthenticity

Why Founders Must Learn to Let Go

Episode 84
The Founder’s Trap: When Work Steals Life
 
About the Host: 
Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.
 
About the Guest:
Johnathan Grzybowski is the Co-founder and Product Specialist at Penji, a creative subscription service supporting agencies and marketing teams with on-demand design. Known for his candid perspective on leadership and work-life balance, Johnathan brings both empathy and operational insight to conversations around offshore talent, time management, and founder mental health. He’s also the host of Dear Dads, a podcast about the journey of becoming a present father while running a business.
 
Guest Info:
Name: Johnathan Grzybowski  
Designation: Product Specialist 
Company: Penji 
LinkedIn: https://www.linkedin.com/in/grzybowskij/
Episode Summary
In this gripping episode of Offshore to Profit, host Jamie Shanks sits down with Penji co-founder Johnathan Grzybowski for a conversation every founder needs to hear — especially those chasing revenue while ignoring real life. What starts as a story about sales stress and offshore execution transforms into something more profound: the moment a father chooses his crying baby over a follow-up email. Together, they unpack the silent weight of founder-led pressure, the physical toll of always being "on," and the toxic belief that deals die without you. But this isn’t just therapy — it’s tactical too. They share frameworks for hiring and trusting offshore talent, building a high-performance culture across cultures, and creating time management systems that serve the person, not just the calendar. Whether you're scaling an agency or feeling like you’re drowning in Slack notifications, this episode reminds us that you are not your inbox. You are a leader, and that starts with leading yourself.
 
Key Takeaways:
Founders often confuse busy work with real progress.
Letting go of control is essential for true growth.
Prioritizing family over constant hustle creates clarity.
Offshore teams thrive with trust and soft-skill training.
Time-blocking and structured tools prevent burnout.
Founder-led sales can become a bottleneck over time.
Building culture across global teams requires intention.
Emotional awareness is key to sustainable leadership.
Systems like Notion and Trello increase alignment.
True leadership means stepping back so others can lead.
#FounderLife #OffshoreTeams #WorkLifeBalance #LeadershipGrowth #StartupStruggles #EntrepreneurMindset #HustleCulture #RemoteTeams #TimeManagement #PenjiInsights #BurnoutRecovery #ScaleSmart #BusinessPodcast #OffshoreToProfit #JohnathanGrzybowski