Why Founders Must Understand Finance

Episode 81

“Profit Is the Point: Renée Warren’s Blueprint for Doing Less, Earning More, and Scaling Smart”

About the Host: 

Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

About the Guest:

Renée Warren is the Founder of The Pink Skirt Project and a seasoned PR coach for female entrepreneurs. Formerly the founder of a successful PR agency that served funded tech startups across North America, Renée grew her business to over $1M in revenue with high-margin profitability—all while operating from a small town in Canada and raising two children. Today, she channels her expertise into podcasting, empowering women through events, and helping founders reclaim time, profit, and purpose in their businesses.

Guest Info: 

Name: Renée Warren 

Designation: Founder & PR Coach 

Organization: The Pink Skirt Project 

LinkedIn: https://ca.linkedin.com/in/warrenrenee

 

Episode Summary: 

In this power-packed episode of Outsource to Profits, host Jamie Shanks sits down with Renée Warren, a former PR agency founder who rebuilt her business model from the ground up. Renée opens up about the realities behind agency burnout, bloated service offerings, and the myth that more work means more growth. She shares how a deeper understanding of the Labor Efficiency Ratio and disciplined time tracking and cost analysis helped her cut low-ROI services and double down on what truly moved the needle. The result? Leaner operations, happier teams, and a radically more profitable business. This episode is a must-listen for any founder or agency owner looking to scale with clarity, reduce overwhelm, and build a business that runs on purpose, not pressure.

Key Takeaways:

• Labor Efficiency Ratio reveals how profitably your team works.
• Time tracking uncovers hidden costs and inefficiencies.
• Niching down leads to higher margins and better client outcomes.
• More work doesn’t mean more profit—simplify to scale.
• Cutting low-ROI services boosts operational focus.
• Overworked teams drain both morale and profit.
• Profitability starts with clear, intentional service design.
• Founders must understand key financial metrics to grow sustainably.

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