Why Founders Must Get Hands-On to Win

Episode 71

Legacy Industries Reimagined: Tech, Traceability & Innovation

About the Host: 
Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

About the Guest:
Brad Cortlandt is the founder and CEO of ClearTalley, a pioneering company transforming the seafood industry through automated logistics and traceability solutions. With decades of experience in the maritime sector—from superyachts to oil and gas—Brad brings firsthand insights into supply chain inefficiencies that cost the industry billions. His innovative approach to operational efficiency, traceability, and logistics is reshaping how seafood moves from ocean to table. Passionate about problem-solving and entrepreneurship, Brad also mentors early-stage founders, sharing invaluable lessons from his journey.

Guest Info: 
Name: Brad Cortlandt 
Designation: Founder/ CEO 
Organization: ClearTalley 
LinkedIn: https://ca.linkedin.com/in/bcortlandt

 

Episode Summary: 
For decades, the seafood industry has operated on tradition, often at the cost of efficiency and profitability. In this episode, Brad Cortlandt, founder of ClearTally, unveils how innovation is transforming fishing logistics through automation, traceability, and real-time data, saving businesses over $12 million annually. He sheds light on the unseen inefficiencies that lead to massive waste, the critical role of traceability in sustainability, and the power of data-driven decision-making. Beyond the industry, Brad offers valuable insights for entrepreneurs, emphasizing the importance of hands-on experience, identifying inefficiencies, and cultivating the right mindset to scale a company. If you're an entrepreneur, business leader, or simply curious about how modern technology is reshaping legacy industries, this conversation is rich with practical wisdom and transformative ideas.

 Key Takeaways

-Legacy Industries Resist Change, Leading to Massive Inefficiencies
-Outdated Supply Chain Processes Cost the Seafood Industry Millions
-Traceability & Automation Are Essential
-Founders Must Get Hands-On to Identify & Fix Industry Inefficiencies
-Challenging the Status Quo Leads to Innovation
-Industry-Specific Tech Solutions Can Disrupt Legacy Markets
-The Founder Mindset: Success Comes from Getting in the Trenches
-Founders Should Seek Support & Mentorship

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