Why Founders Miss Out on Offshore Marketing Benefits

About the Host:

Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.

 

About the Guest:

Larry Schwartz is the founder and president of Schwartz Marketing, where he works with C-suite executives, founders, and marketing leaders to align marketing strategies with product, revenue, and sales initiatives. With years of experience in marketing and a track record of helping small to mid-size companies achieve their marketing goals effectively, Larry brings valuable expertise to the table.

LinkedIn Profile:  https://www.linkedin.com/in/schwartzmarketing/    

Episode Summary:

In this insightful episode, Jamie Shanks interviews Larry Schwartz, discussing the paradigm shift in marketing strategies post-COVID. They discuss the impact of remote work, the value of outsourcing marketing tasks, and the untapped potential of labor arbitrage in driving marketing performance. Larry sheds light on how offshoring marketing efforts can lead to enhanced efficiency, cost-effectiveness, and increased productivity, urging C-suite executives to reconsider their traditional approaches to marketing.

Key topics covered include the transformation brought about by remote work, the significance of outsourcing $5/hour tasks to offshore professionals, and the substantial benefits of leveraging global talent in marketing endeavors. From analytics to creative design, the conversation highlights various marketing functions that can be effectively managed remotely, fueling growth and maximizing resources.

Key Takeaways:

• The shift to remote work has opened new possibilities for optimizing marketing strategies and leveraging global talent effectively.
• Outsourcing $5/hour tasks to offshore professionals can lead to significant cost savings and improved productivity.
• Embracing labor arbitrage in marketing operations allows companies to scale efficiently and focus on high-value strategic initiatives.
• Remote teams can handle diverse marketing functions, including analytics, creative design, and campaign execution, with notable success.
• Time zone differences can be leveraged as an advantage, boosting productivity by enabling 24-hour operational support and task completion.

#marketing #innovation #efficiency #marketingstrategy #remotework #success #growth #profitability