The Future of AI Sales & Ethics

Episode 74

 

AI Sales & Ethics: What Leaders Must Know

 

About the Host: 

Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

 

About the Guest:

Dr. Cindy Gordon is the CEO & Founder of SalesChoice, a company focused on AI-driven sales intelligence. With a deep passion for AI ethics and responsible technology adoption, she is a leading voice in AI transparency, sales automation, and ethical AI governance. Cindy contributes to Forbes, speaks at global AI summits, and is co-authoring a book on AI risk and governance with Ernst & Young's Kathy Kobe. She is also an educator at the United States AI Institute and is actively involved in shaping AI literacy for executives. 

 

Guest Info: 

Name: Dr. Cindy Gordon 

Designation: CEO & FOUNDER 

Organization: SalesChoice 

LinkedIn: https://ca.linkedin.com/in/cigordon

 

Episode Summary: 

In this episode of Outsource to Profits, host Jamie Shanks talks with Dr. Cindy Gordon, CEO of SalesChoice, about the challenges of hiring AI sales talent and the critical role of AI ethics in business. Cindy reveals why traditional sales hiring fails in AI, emphasizing the need for math and analytics expertise alongside relationship skills. She shares how SalesChoice revamped its hiring strategy using case studies and technical assessments to find the right talent. They also discuss AI governance, the lack of global regulations, and how AI models can intentionally mask the truth. Cindy stresses why AI education is essential for leaders to make informed decisions and avoid costly mistakes. Packed with real-world hiring insights and AI ethics expertise, this episode is a must-listen for business leaders, sales professionals, and AI enthusiasts.

Key Takeaways:

• AI sales need math & analytics, not just soft skills.
• Traditional sales hiring fails in AI—case studies & tests are key.
• AI regulations are weak; the U.S. & China skipped the ethics accord.
• AI models can mask the truth, raising ethical concerns.
• Leaders must understand AI to make informed decisions.
• BDRs alone aren’t enough—data scientists play a crucial role.
• AI sales are evolving fast—businesses must adapt hiring & governance.

 

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