Retention Strategies for Sustainable Recurring Revenue Growth

Episode 67

Why Customer Engagement and Data Accuracy Are Your Growth Engines

 

About the Host: 

Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

 

About the Guest:
Karen Humphrey Celik, CEO and Co-Founder of Contacts411 is a CRM industry pioneer with over 30 years of experience. Starting her journey in 1989, she has been a leader in customer retention strategies and accurate data management. She’s passionate about ensuring businesses thrive through accurate customer data and retention-focused strategies. Karen has been at the forefront of customer relationship management since its inception, helping organizations maintain strong customer connections for sustainable growth. 

 

LinkedIn: https://www.linkedin.com/in/karen-humphries-sallick 

 

Episode Summary: 

In this episode, host Jamie speaks with Karen Humphrey Celik, CEO and Co-Founder of Contacts411, to explore strategies for reducing churn and achieving sustainable growth in subscription-based businesses. Drawing from her decades of CRM expertise, Karen highlights the importance of accurate contact data, consistent engagement, and delivering recurring value to customers.

Together, they discuss the primary causes of churn, including outdated customer information and limited value consumption, and share practical solutions to combat these challenges. With actionable insights for boosting retention and maximizing recurring revenue, this episode is a must-listen for founders, CEOs, and revenue leaders seeking to scale effectively and retain their best customers.

 

Key Takeaways:
1. Churn is a Silent Growth Killer

2. Accurate Contact Data is Essential

3. Engagement Fuels Retention

4. Recurring Revenue Needs Recurring Value

5. Proactive Onboarding and Follow-Up are Game-Changers

6. Losing Top Customers is Expensive

7. Data Decay Demands Action

 

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