How to Avoid the Email Spam Trap

Episode 62

Protecting domain health is key to successful email outreach and optimized lead generation.

About the Host:

Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.

 

About the Guest:

Joel Graber, CEO of Modern Outbound and Modern Inbound, specializes in helping growth teams, Chief Revenue Officers, and sales marketers build powerful growth engines. With expertise in cold email and LinkedIn outreach, Joel provides data-driven strategies and tactical solutions to optimize deliverability, engagement, and results in outbound marketing campaigns.

Episode Summary:

Joel Graber, CEO of Modern Outbound, shares his expertise on email deliverability and the vital role it plays in outbound marketing success. He explores how poor domain management can hinder communication, lead generation, and overall marketing efforts. 

Joel provides actionable advice on setting up secondary domains, monitoring their health, and integrating them with LinkedIn outreach to maximize engagement. With email deliverability becoming increasingly challenging, he highlights the importance of blending warm and cold campaigns, diversifying outreach channels, and implementing best practices to protect domain reputations.

Key Takeaways:

• Poor domain management affects email outreach.
• Use secondary domains to protect the primary one.
• Regularly warm and monitor domain health.
• Blend warm and cold email campaigns.
• Leverage LinkedIn ads for lead generation.

#EmailDeliverability #OutboundMarketing #DomainManagement #MarketingStrategy #LinkedInOutreach #ColdEmailTips #DigitalMarketing #GrowthHacking #EmailOutreach #MarketingOptimization