How Founders Rethink Growth with Offshore Execution

Episode 78

Built to Scale: Founders on the Future of Offshore Growth

 

About the Host: 

Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, is a leader in offshoring, sales enablement, and business growth. He founded Sales for Life, training 250,000+ professionals globally for companies like Microsoft and Oracle. Jamie specializes in scaling profit growth through strategic offshoring and account-based intelligence. A sought-after thought leader, he empowers businesses with actionable insights to streamline operations and drive sustainable success in competitive markets.

 

About the Guest:

Dom Colasante is the CEO of 2X, the largest B2B marketing execution firm in the world, with over 1,000 team members delivering revenue results for global enterprises. As a former CMO turned operator, Dom knows firsthand what it takes to scale — and what holds most companies back. His belief? Execution is the bottleneck, and offshore talent is the unlock. 

Guest Info:

Name: Dom Colasante

Organization: 2X

Designation: CEO

LinkedIn: https://www.linkedin.com/in/domeniccolasante?original_referer=https%3A%2F%2Fwww.google.com%2F

Episode Summary: 

In this episode, Jamie Shanks, CEO of Get Levrg, sits down with Dom Colasante, CEO of 2X, to tell the raw and honest story of how their companies came together — not from hype but from hard-earned lessons. Jamie opens up about what it felt like to build a multi-million-dollar team that looked good from the outside — and nearly collapsed the business from within. Dom shares his parallel path: scaling a B2B marketing engine while realizing traditional hiring models were burning budget without delivering scale. What follows is a story of alignment — not just in values but in vision. Get Levrg was built for founder-led businesses. 2X was built for enterprise execution. Together, they're not just solving the same problem — they're building a new category for revenue leaders who are tired of doing more with less.

Tune in to hear:

• The financial mistakes that changed how these founders build
• Why offshore execution is more than cost savings — it’s capacity
• What the grape vs. watermelon analogy really means
• How you can stop bottlenecking growth and start scaling smart

 

Key Takeaways:

1. Execution is the real growth limiter, not strategy or vision.
2. Offshore talent unlocks capacity, not just cost savings.
3. 2X and Get Levrg serve different markets—enterprise vs. founder-led—but solve the same problem.
4. Both companies were born from financial pain and a need for smarter operations.
5. Offshore execution enables financial discipline and operational leverage.
6. This partnership creates a new category in GTM execution services.
7. Founders must rethink local hiring bias to scale efficiently.
8. The 'grape vs. watermelon' mindset shows the power of strategic collaboration.