Efficiency Isn’t Optional—It’s the Future

Episode 66

How Two Founders Reimagined Marketing with AI 

About the Host:

Jamie Shanks, Founder and CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.

 

About the Guest:

Ian Buck is a seasoned marketer with nearly three decades of experience. As a co-founder of BaD Mktg. Ian has reimagined traditional agency models by integrating AI and innovative processes. With a focus on efficiency and creativity, Ian helps brands navigate the rapidly changing marketing landscape and achieve extraordinary results.

 

Episode Summary: 

In this episode, Ian Buck, co-founder of BaD Mktg, shares how his agency leverages AI to revolutionize marketing processes and skyrocket efficiency. Ian dives into how AI-enabled his team to reduce full-time roles, improve gross margins, and offer unparalleled service to clients. From delivering proposals in hours instead of weeks to envisioning future innovations, Ian outlines the journey of transforming a traditional industry. Discover the bold strategies, innovative tools, and forward-thinking mindset that are shaping the next generation of marketing.

 

Key Takeaways:

1. AI transformed marketing processes for faster client delivery.
2. Improved gross margins by replacing repetitive tasks with AI.
3. Custom AI tools offer tailored client solutions.
4. Scaling agencies efficiently with minimal human resources.
5. Balancing AI efficiency with human creativity.

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