Close Deals Faster with Real-Time AI Pricing

Episode 91

In this episode, Jess from Base86 talks about how AI is transforming pricing for businesses. Learn how real-time tools can boost efficiency, reduce guesswork, and help you price smarter.

 

About the Host: Jamie Shanks is a seasoned entrepreneur and co-founder of Get Leverage, a company that helps founders make the most of their time and grow their businesses through effective delegation, virtual teams, and strategic planning. In this episode, he shares his own hiring lessons— like finding a virtual assistant who grew into a leadership role & explores the delicate balance between investing in people and bootstrapping as a founder.

LinkedIn: https://www.linkedin.com/in/jamestshanks/

 

About the Guest: Jess McCarter is a dynamic Chief Strategy Officer at Base86, with 20+ years of experience leading strategy, operations, and product innovation across healthtech, foodtech, and hospitality. He has a proven track record of scaling startups, launching new markets, and delivering multimillion-dollar growth. Jess has driven agile business pivots, architected $25M+ data licensing strategies, and led AI-powered supply chain transformations. At Base86, he’s focused on eliminating outdated pricing systems and empowering healthcare organizations with real-time, margin-protected automation.

LinkedIn: https://www.linkedin.com/in/jessmccarte

 

Episode Summary: In this episode of Outsource to Profits, Jess from Base86 dives into how AI and automation are changing the way businesses approach pricing. He explains the challenges many companies face—like hidden costs, outdated pricing models, and manual processes—and how smarter systems can fix them. Jess shares real-life examples from healthcare and service industries, showing how AI can help teams stay efficient, respond to market changes faster, and focus more on people and growth instead of repetitive tasks. The conversation also explores the future of dynamic pricing, real-time quoting, and how businesses of all sizes can benefit from smarter, more transparent pricing tools.

 

Key Takeaways:

• AI removes pricing guesswork – Real-time tools can analyze inputs, costs, and margins to automate accurate pricing across industries.
• Transparency beats secrecy – Hiding prices and costs is outdated; open, data-driven systems create trust and drive long-term profits.
• Dynamic pricing is the future – Pricing can (and should) adjust in real time based on changing business inputs like labor, tools, or tariffs.
• Efficiency over busywork – Automating manual pricing and inventory tasks lets teams focus on high-value, human interactions.
• Scalable for all sizes – Whether you're a solo business or large company, smart pricing tools can work at any level of complexity.

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